about us

(click each to learn more)

Children’s rights matter.

Our business is built on the passion for the wonder and magic of early childhood. We believe young children have the right to play, to be collaborators in learning, and to dream.

Education is a living, breathing art form.

In our experience, there is no cookie cutter formula for teaching. It is an art that requires incredible intentionality and heart.

Being the support and the change we want to see in the world.

This is what drives our business. We support teachers in crisis, fund projects, award scholarships, deliver free content, and donate to causes that are making a difference in children’s lives. This is what gets us up in morning ready to serve early childhood educators worldwide.

Bringing ourselves 100% to this work.

It is our deepest desire to provide the world’s best professional development at a price that everyone can afford. We want to exceed your expectations and provide a resource where you truly find inspiration and motivation.

Serving our people, you.

We are not for everyone. We are a stand for a certain kind of education. We are here to provide support for those who find themselves losing heart in a pushdown era. We are here to give inspiration to those who believe children have a voice in their learning. Let the children lead the way…

It all begins with play.

Play is the heart of who we are. Play for children. Play for teachers. Play for us. Let’s bring joy into everything we do. Play!

It takes a village.

We honor the journey as children, teachers, investigators, life changers, and advocators. We nurture children to build their own ideas, and with this, we challenge ourselves to be constant researchers and innovators.


Sally Haughey

Sally Haughey

Founder & CEO

Sara Del Rio

Head Content Creator

Jill Cook

Jill Cook

Customer Relations

Abbey Haughey


Nicole Hill

Certification Coordinator

Jelaila Gonzalez

Wonder League Coordinator

Liana Ling

Business Analyst and Marketing

Leslie Haughey

Customer Experience Support